FARA, the annual festival of the Bulgarian Association of Communications Agencies (BACA), is the biggest forum of Bulgaria's creative industry. It focuses on the creative industries, digital arts, design and art in public space, capacity development of workers in the industry.

More than 500 professionals from the communications industry, representatives of creative professions, directors, producers, leading advertisers, marketing experts and media take part.

An inspiring competition of creative ideas, the event presents the most successful advertising formats and campaigns created in Bulgaria and realised here or abroad. Communications agencies showcase their achievements in 26 categories, grouped into four sections: Audiovisual Forms and Copywriting, Art Direction and Design, Digital Forms and Creative Media Use, and Campaigns. FARA is also a reputable forum for trainings with international lecturers, and a place for ‘setting watches’ on the global trends in the industry.

FARA has a 20-year history and has been held in Plovdiv since 2016. In 2018 and 2019 the event was part of the official programme of Plovdiv - European Capital of Culture 2019. In 2022, the Festival in Plovdiv, scheduled for June 8-11, aims to continue the intensive cultural programme of the city as the European Capital of Culture, to help enrich the cultural poster, and to upgrade the established partnership with the Plovdiv 2019 Foundation.


Stay tuned for updates for the full programme for June 2022.

A project of Ara Bulgaria LTD, part of the LEGACY programme of Plovdiv - European Capital of Culture.

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General partners

EU Japan Fest
Pod tepeto

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