Krivicki & CO – Plovdiv 2019’s First Official Sponsor
We are pleased and honored to announce our first official sponsor – Plovdiv’s company “Krivicki & CO”. Our joint activity starts with a large-scale outdoor advertising campaign in eight district towns. Plovdiv, Varna, Bourgas, Sofia and Veliko Tarnovo are among the first cities where from early December billboards with Plovdiv – European Capital of Culture 2019’s logo can be seen on key boulevards. The campaign will last 2 years and aims to promote “Plovdiv 2019” as a cause of national importance and the first Bulgarian city, chosen to wear the prestigious European title. The campaign for the entire 2018 is worth nearly 200 thousand leva and includes 550 views for 26 advertising periods. The company has signed a contract with the Foundation, and also donates 19 advertising facilities, which will be placed in central pedestrian zones and the key points in Plovdiv. A new-generation LED screen billboard will present an advertising video of “Plovdiv 2019” in the first week of December on “Zhelezarska” Street in Plovdiv.
The executive director of “Plovdiv 2019” shares that “sponsors are extremely important for the success of each European Capital of Culture. It is important to know that the year before 2019 is strategic for the business inclusion in this project, Promoting public-private partnerships involving companies from different spheres and industries is also part of the activities that Plovdiv 2019 aims to implement by the end of next year.
Our marketing team has developed different levels of sponsorship and is currently undergoing final negotiations with commercial companies to be announced at the end of this year and/or early next year. The partnerships envisage the development of joint marketing campaigns, common products and limited series of goods with the project logo.