Successful concepts for management of industrial buildings in Plovdiv were presented on practical seminar and discussion
Good European examples of how businesses, local authorities, and the non-governmental sector are partnering in the exploitation of buildings with cultural and historical heritage were presented at a discussion on the future of the Tobacco city in Plovdiv. It was on the topic of Industrial Archeology – the Living City in the Context of Contemporary Heritage Concepts at the initiative of the Plovdiv 2019 Foundation.
Speaker of the event was Emanuele Kurti, an archeologist and cultural manager from Matera, Italy, who shared his experience in industrial archeology. He gave some examples of successful exploitation of old buildings – in Italy, a large food chain is evolving in them. Today, an old railway station is successfully operating in Rome – it has become a modern market for local products and restaurants; abandoned public library from Bologna is brought back to a new life, and an unused cinema in Milan collects tourists and guests of the city. In the city of Schio, a fabric factory is used for modern offices, for housing and for holding exhibitions and events. Another example that has been given to the discussion is a factory in Spain – the project is called Tabakalera and includes a reconstructed tobacco factory that works as a cultural factory and a crossroads for culture, business, art.
The event was hosted by the investment company Galaxy Investment Group. “We see that Plovdiv is increasingly becoming a center for both business and art and culture. That’s why we are convinced that any company that chooses to work here needs to engage in the challenges of the city and to help with its development. Our cultural heritage and the way in which we preserve and value it are key factors in determining Plovdiv’s location and its attractiveness as a place to live, work and visit, “said the manager of the hosting company Konstantin Boyadzhiev. Galaxy Investment Group is the first big investor in the Tobacco City to open its doors for such a discussion. The company deals with the development and management of real estate projects. Its latest investment, Park Park Plovdiv, in which offices have leading outsourcing companies in the city under the hills.
The cultural heritage, both tangible and intangible, is a valuable resource for economic growth, employment, and social development, as well as a driver for the cultural and creative industries. Every invested euro in the development of the tangible and/or intangible cultural heritage results in a profit of approximately 20 euros, said the Foundation’s team. They presented the initiative “Plovdiv – European Capital of Culture 2019” and “Tobacco City” as one of the leading projects in the program. The aim is to provide a platform and a place for discussion and exchange of ideas among all stakeholders in order to achieve common working models in which business, cultural and historical heritage and art develop in parallel.