Cultart Book 

Cultart Book is the final chapter of the two-year work of a consortium of 6 organizations in 5 countries and the involvement of 125 new cultural managers aged 20 to 35 in the cultural creative sector in Europe.

The book tells 188 pages of the Cultart model through places, faces, institutions, artists, and possible solutions to practically improve our cities' creative ecosystem. The Cultart Book is in English in paper and digital editions with the motivation to connect professionals in the cultural and creative sector and to reach a wide audience to stimulate imagination, communication, and participation at the European level.

The graphic design is by Studio Punkt. It addresses the dynamics of Cultart's visual identity, created by the same design team with the project launch. The color code that defines Cultart's five management programs is also a color reference of the book content. The cover follows the shapes and colors of the Cultart logo and symbolically begins and ends the book in achromatic black and white. The shapes of the Cultart logo also guide the shapes in the book's composition and typography.

The publication presents for the first time in detail the "5x5" training model created by Clearly Culture, Leoni Hodkevitch, and a teaching team of the University of Vienna, which Cultart adapted and developed in the 5 partner countries of the project. The basis of the training is the work of the 125 participants on the management cases of a particular cultural institution in the cities. The summarized version of their ideas is part of the story of each of the five management programs in the book. Highlights are the faces, profiles, and words of the participants, their experiences, feedback, and recommendations about Cultart. 

The digital version of the book has its internal links and bookmarks both as content guidelines and leads to additional websites and social media pages. Moreover, you can find a direct link to Cultart's YouTube channel, where you can watch some of the video testimonials about the program in Plovdiv. Photo and video credit: Anton Schnitter 

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"5x5" literally means "5 days in 5 cities". The training program includes 10 modules, intensive workshop sessions with professionals in the fields, and a workflow in a real creative environment of a cultural institution in the cities. The management programs are profiled in Plovdiv, Vienna, Ioannina, Lecce, and Skopje for five creative industries as follows: Plovdiv - festivals, Vienna - visual arts, Ioannina - performing arts, Lecce - design and architecture, and Skopje - applied arts. The practice for the Festivals program in Plovdiv was together with the State Opera - Plovdiv with a focus on one of the most recognizable and sustainable festivals in Bulgaria, Opera Open. The Visual Arts gave the participants the unique chance to work with the team of Kunsthalle Vienna, while in Ioannina – the municipal theater DI.P.E.TH.I. was the management practice in the Performing Arts program. The Italian design studio Valari mentored the Design and Architecture training in Lecce and the marketing team of the National Art Gallery for the Applied Arts program worked with the group in Skopje.

The symbolic 5 is also found in the number of participants for each training. Five groups of 25 participants (selected with 5 participants per group from each country) participate in one of the programs according to their interests, education, and experience. Thus, the total number of Cultart Alumni is – 125 new cultural managers who work with local and global challenges on the map of Europe.

Cultart Book 2023 is created by the Cultart Consortium Project 2021-1-BG01-KA220-YOU-000028537 co-funded by the Erasmus+ Programme of the EU

Produced and published by The Plovdiv 2019 Foundation - European Capital of Culture 

6 organizations from 5 countries participate in the Cultart project. In addition to the leading 'Plovdiv 2019' Foundation in the consortium are Clearly Culture - Vienna and the team of experts created the master's program in Cultural Management at the University of Vienna, also the Chamber of Commerce of Lecce, Italy, Alliance for Innovative Practices - Bulgaria, Edu Centre - Skopje, Northern Macedonia, International Centre for Sustainable Development- Ioannina, Greece

Cultart is a project for 262,105 euros, which the foundation won under the Erasmus+ programme, Youth - Partnerships for Cooperation, administered by the Centre for Human Resources Development - National Agency under the Erasmus+ programme 

Cultart Book



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