"Take Away Plovdiv" is Starting

The official launch of the "Take Away Plovdiv" project – a new design for city souvenirs – will happen on February 22, at 5 pm, at the Generator – Center for Design and Innovation in Sofia.

Main accents of the event:

  • presentation of the concept;
  • the motivation for the realization of the project;
  • previous experience with the idea of a new type of souvenirs from 2016. Up to now;
  • team and participants;
  • basic criteria in the process of work and the results sought;
  • appropriate, attractive and inspiring examples from the world;
  • upcoming steps of the project.

The meeting is an occasion for a discussion on the role of the souvenir in constructing a collective image and a specific memory of a specific place, as well as about the possible interpretations of the souvenir symbolism, form, and function of modern Bulgarian visual artists. Young people or already established names are invited to participate and realize their ideas for the souvenir through different techniques, materials, and approaches.

Lecturers will be Adriana Andreeva and Boyana Gyaurova (Studio "Komplekt"), who have more than 15 years of professional experience in the subject of design and its manifestations, through a wide range of media initiatives, events, projects, and locations with local and international impact. Special guest of the event is Svetlana Kuyumdzhieva – artistic director of Plovdiv 2019. She will hold a conversation about the program of Plovdiv - European Capital of Culture 2019, presenting its goals and why the "Take Away Plovdiv" project is an important part of the planned cultural events in 2019.

The meeting is open to all and does not require registration beforehand. Representatives of the media, cultural operators, organizations, and people with an interest in culture, arts, design, etc. are welcomed as well.

About the project

"Take Away Plovdiv" is a Studio "Komplekt" project, which takes place within the framework of the main program of Plovdiv – European Capital of Culture 2019. It invites six authors and teams from different creative spheres to create souvenirs for Plovdiv, through a new interpretation of old visual references and inherited stories.

"Take Away Plovdiv" is devoted to a new type of souvenirs. It seeks a format that breaks their widespread role of commercialized nostalgia. Such as to offer an alternative to the uninterrupted cheap, uncharacteristic and poor quality broadcasting in the range of tourist shops. The project aims to break the all-embracing cliché of the typology of the souvenir and its role as a conveyor of the image of the city, concealed in the superficial, collectively adopted and originally outlined the history and way of life and culture.

Invited artists have the freedom to rethink values and reference images by offering their author's understanding of a souvenir. Their limitation is the format – it should be a spontaneous purchase, globally portable and easily associative with Plovdiv.


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