Students from the Netherlands worked on the volunteer program of "Plovdiv 2019"

The inclusion of volunteers from different age groups as a valuable resource for the European Capital of Culture was presented today by students from the University of Applied Sciences in Leeuwarden, the Netherlands.

A total of 5 projects promoting volunteering were developed by the university students. According to them, the inclusion of popular people from show business and sports will attract many adherents to the cause, as well as radio advertisements for the active working people with limited amount of free time and posters for inactive Internet and social network users. Specially designed promotional messages based on the slogan “Together” were also suggested – "We are stronger together", "You are Plovdiv", "Together To Get There", in order to reach a wider campaign range.

Within the cooperation between the two European capitals - Plovdiv 2019 and Leeuwarden 2018, the group of thirty third-year students in the Communications Department of the Dutch University visited Plovdiv and showed presentations of their ideas for expanding the interest in volunteering campaigns within the cooperation between the two European Capitals of Culture - Plovdiv 2019 and Leeuwarden 2018. According to Gaston Gast – international project coordinator and university lecturer, in contrast to Bulgaria, the Netherlands managed to attract volunteers of all ages. "It is a challenge for our students to work for this prestigious international project and to offer ideas and experience for the European Capital of Culture," he said. In the Netherlands, the culture of volunteering begins with awareness-raising campaigns from kindergartens and quite often it becomes a family tradition in which parents include their children when they reach the appropriate age.

In the volunteer program of Plovdiv 2019, over 600 people have registered so far from Bulgaria and abroad. For the past year, more than 300 volunteers of the Foundation took part in various projects and events - Hill of Rock, Street Masters, Schools of spectacles, the May 24th celebrations, the anniversary of the election of Plovdiv as the European Capital of Culture on September 5, etc.

The joint project between the Foundation and the University is implemented through an international cooperation program with the support of the Embassy of the Kingdom of the Netherlands in Bulgaria and the Academy of Music, Dance and Fine Arts (AMTII). Leeuwarden was elected European Capital of Culture in 2018 and has a population of 100 000 people. Approximately 30 000 students are being educated in the city.



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