Altitude/Attitude is a project created in Plovdiv and for Plovdiv, provoked by the open call of the Plovdiv 2019 Foundation - Legacy 2 for the development of the city's creative potential and the establishment of Plovdiv as an active cultural and tourist centre.

Altitude/Attitude is a response to the new conditions for the creation and dissemination of cultural content after the COVID pandemic. In 2020 and 2021 the key tourist and cultural sites of Plovdiv drastically reduced their Bulgarian and foreign visitors, which motivates the team of Altitude/Attitude to develop a fast and effective model for the new promotion of Plovdiv, its cultural heritage and contemporary culture.

Altitude/Attitude confirms the current European trends for digitalization of cultural products, expanding online distribution and strengthening communication for Plovdiv in the future cities European Capitals of Culture: Elefsina (Greece) 2023, Novi Sad (Serbia) and Kaunas (Lithuania) in 2022.

Altitude/Attitude realizes a series of six public music events in Plovdiv, organized at six different key urban archaeological sites in the city, traditional attractions for recreation and culture. The main task of the project is from each event to have as a result an advertising short video in which to naturally present the cultural heritage, the symbols of Plovdiv and the contemporary youth culture in our city.

Each event follows the form of a DJ stage with minimal technical intervention, light sound and unobtrusive presence in the urban environment. The events take place in the afternoon, on weekends when there is a natural gathering of people. The music is selected according to the location, the section aims to create a suitable atmosphere for a calm and pleasant experience.


Following the new measures introduced by the Ministry of Health, which put an end to all mass events, the Altitude / Attitude events with Borne Aloft, Laylla Dane, Denitza, Julieta Intergalactica and Technobeton will be broadcast live online. The streaming will allow the DJ sets to be heard, and the main videos will be edited and shared later.

The project is an idea of Tanzova Zabava Ltd and is part of the Legacy Programme of Plovdiv - European Capital of Culture

Altitude/ Altitude goes digital for audiences



General partners

EU Japan Fest

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